Year : 2022
Client : Kale Thailand Team

Project Overview

Kale Connection Thailand is an initiative that aims to integrate kale, a nutrient-rich vegetable, into the daily lives of people in Thailand. Kale is known for its health benefits, including high levels of vitamin C, which can help fight cancer, and vitamin A, which contributes to healthy hair and skin11. The initiative likely focuses on promoting the consumption of kale through various products and possibly through educational content about its health benefits.

Project Description : Kale Connection Thailand

Website Design Concept for Kale Connection Thailand

The website design for Kale Connection Thailand should reflect the initiative’s focus on health, wellness, and the integration of kale into everyday life. Here’s a proposed concept:


  • Visual Theme: Use a clean, green, and white color scheme to evoke freshness and health.
  • Hero Section: Feature high-quality images of kale in various forms (raw, in dishes, etc.) with a tagline like “Connecting Health and Wellness Through Kale.”
  • Call to Action (CTA): “Discover the Benefits of Kale” – leads to an informational section on kale’s health benefits.

About Us

  • Mission Statement: Briefly describe the initiative’s goals to promote kale’s health benefits and integrate it into Thai cuisine.
  • Team: Introduce the team behind Kale Connection Thailand with photos and bios.


  • Product Listings: Showcase kale-based products available for purchase, such as kale powder, juices, and fresh kale15. Each product should have a photo, description, and price.
  • CTA: “Shop Now” – leads to an e-commerce section where visitors can buy products directly.

Health Benefits

  • Educational Content: Provide detailed information on the health benefits of kale, supported by research and nutritional data11.
  • Recipes: Offer a selection of recipes that incorporate kale, encouraging visitors to try using kale in their cooking.


  • Latest News: Share articles, news, and updates related to kale, health tips, and recipes.
  • Community Stories: Feature stories from individuals or families about their experiences incorporating kale into their diets.

Contact Us

  • Contact Information: Include email, phone number, and physical address (if applicable).
  • Social Media Links: Connect visitors to Kale Connection Thailand’s social media profiles for more updates and engagement.

Design Features

  • Responsive Design: Ensure the website is mobile-friendly, providing a seamless experience across all devices.
  • SEO Optimization: Implement SEO best practices to improve the website’s visibility in search engine results.
  • User-Friendly Navigation: Design an intuitive navigation structure that makes it easy for visitors to explore the website.

This concept aims to create an engaging and informative platform that not only promotes kale-based products but also educates the public on the health benefits of incorporating kale into their diet.



About Checkout Kale

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Work Processes

Creating a website for Kale Connection Thailand involves a comprehensive process that ensures the final product effectively promotes kale’s health benefits and integrates it into Thai cuisine. Here’s a step-by-step guide based on best practices in web design and development:

1. Discovery Phase

  • Objective Identification: Define the primary goals of the website, such as educating the public on kale’s health benefits, promoting kale-based products, and integrating kale into Thai cuisine.
  • Target Audience Analysis: Research and identify the target audience, including their preferences, online behavior, and nutritional needs.
  • Competitor Analysis: Examine competitors’ websites to identify strengths, weaknesses, and opportunities for differentiation.

2. Planning

  • Sitemap Creation: Develop a sitemap outlining the website’s structure, including main categories like Home, About Us, Health Benefits, Products, Recipes, and Contact Us.
  • SEO Strategy: Plan an SEO strategy to enhance the website’s visibility on search engines, focusing on keywords related to kale and health.

3. Content Development

  • Content Writing: Produce engaging and informative content that highlights the benefits of kale, offers nutritional information, and shares kale-based recipes.
  • Visual Content: Commission or source high-quality images and videos of kale, kale-based dishes, and kale cultivation to enhance the website’s visual appeal.

4. Design and User Experience (UX)

  • Wireframing: Create wireframes for each webpage to layout the content and navigation structure.
  • Visual Design: Design the website’s visual elements, including color scheme, typography, and imagery, ensuring they align with Kale Connection Thailand’s branding3.
  • Responsive Design: Ensure the website is mobile-friendly and provides a seamless experience across various devices.

5. Development

  • CMS Selection: Choose a Content Management System (CMS) that allows for easy content updates and management.
  • Custom Development: Develop custom features, such as a recipe database or product catalog, to meet the website’s specific needs.
  • SEO Implementation: Apply SEO best practices during development, including optimizing meta tags, headings, and alt text for images

6. Testing

  • Functionality Testing: Test the website’s functionality, including forms, navigation, and interactive elements, across different browsers and devices.
  • Performance Testing: Assess the website’s loading speed and make necessary optimizations to ensure fast performance.
  • User Testing: Conduct user testing with a sample of the target audience to gather feedback on usability and overall experience.

7. Launch

  • Pre-Launch Checklist: Review the website for any outstanding issues or content gaps. Ensure all functionalities work as expected.
  • Launch: Deploy the website on a live server and announce the launch through Kale Connection Thailand’s social media channels and email newsletters.

8. Maintenance and Analytics Monitoring

  • Regular Updates: Schedule regular updates for content, CMS, and plugins to ensure the website remains secure and up-to-date.
  • Analytics Monitoring: Use tools like Google Analytics to track website traffic, user behavior, and conversion rates. Adjust strategies based on data insights.

By following these steps, Kale Connection Thailand can create a website that effectively promotes the health benefits of kale, engages the target audience, and supports the initiative’s goals.

Service Types and Technology of Kale Connection Thailand

Business Type Kale Connection Thailand

Others Work

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